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The RevOps Hero Podcast
In this episode of The RevOps Hero Podcast, I sit down with Lori Mankin from Lifesize to dive deep into the world of account-based marketing (ABM) and demand generation. With over a decade of experience in tech marketing, Lori shares her insights on how to balance inbound and outbound strategies effectively. We explore the nuances of working closely with sales teams, creating tailored content, and the importance of understanding your audience—especially when targeting lookalike customers or re-engaging lost leads. Lori also highlights the role of creativity in marketing campaigns and offers practical tips for leveraging limited budgets. Tune in for expert advice that can elevate your marketing efforts and help you connect authentically with your audience.
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